item# THI_BB21
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We’ve been in the guitar string business for over 21 years.
That’s 21 years of watching trends come and go, and seeing what endures.
You’ll notice that we don’t make our own strings. Why? It’s a clear conflict of interest.
It means we don’t have a horse in the race. We simply observe what sells.
Every set we carry has to pass two hoops:
It has to sound good to us (we’re musicians ourselves).
It has to sell well. We sell over 9,800 sets of strings a month. If a string doesn't perform—too many returns, too few reorders—it’s gone.
There are 100s of guitar string brands out there. We stock 55—for a reason.
