Rotosound Strings

Based in the U.K., Rotosound has been making guitar strings and bass strings since the 1950s when James How wanted new strings for his Austrian zithers and decided to make his own. Now under the second-generation leadership of Jason C. How, Rotosound continues to produce a wide selection of strings with input from famous musicians who have sought out the company over the years to get a specific sound. Rotosound strings have been used by performers such as Jimi Hendrix, John Entwistle and Sting, among many others.